Pricing. Payment fees and Conversion
Lower checkout fees. Higher conversion.
RezTickets gives you control over who pays fees and how they appear at checkout. Keep the customer-facing total low, protect margin, and reduce drop-off at the point of payment.
Why checkout matters
Conversion and abandoned bookings mostly happen at checkout.
When prices change late in the flow, customers lose confidence and leave. RezTickets follows current UK pricing rules, including drip pricing requirements, so mandatory fees are shown clearly and early. Customers see the full payable price before committing to payment.
What matters most:
• The total price shown
• When it is shown
• How clearly it is explained
Customer-paid fees.
The real impact
What customers actually pay
If booking fees are passed to the customer, VAT becomes part of the price they see. Customers cannot reclaim VAT, so it directly increases the checkout total and affects conversion.
Illustrative example:
• Platform A: 2% + VAT = 2.4% shown to the customer
• RezTickets: 1.5% shown to the customer
Customer-facing fee reduction: 37.5%
Applies where booking fees are passed through to the customer.
Why lower visible fees convert better
When the customer pays the fee, VAT increases the visible checkout price. Customers cannot reclaim it, so even small differences in the final total can change behaviour.
Payment fees shape buyer decisions because they affect the price shown at the moment of commitment, particularly for discretionary purchases such as experiences, tickets, and activities.
RezTickets keeps pricing clear and predictable, while giving operators a direct view of how fees affect net revenue.
See what booking fees really do to your sales
Passing fees to customers can look cost-neutral on paper. In reality, some customers walk away without saying a word.
Those lost bookings are easy to miss and hard to recover.
This calculator helps you compare the real impact of your current setup with RezTickets, giving you a clearer view of how fees affect sales and conversion.
See RezTickets in action
Understand how these features work together to support revenue growth and better decisions